![]() Finally, you’ll learn how to request your own Recommendations on LinkedIn. In this guide, we’ll start with what to write in the Recommendation, and then show you how to actually make a Recommendation on LinkedIn. ![]() It’s best if they are added gradually, over time. Recommendations are date-stamped, so the reader will be able to see when they were added to your page. Don’t write and send your Recommendations all at once either. ![]() Because Recommendations have a date attached to them, don’t try to solicit all of your Recommendations at once. Recommendations should be built up over time. Ideally, these will be a variety of individuals - not just supervisors, but co-workers, people you supervise, and clients/customers. A good guideline is 1-2 Recommendations for every 50 connections. How many Recommendations you have on your profile depends on how many contacts you have. Although LinkedIn’s specific algorithms are secret, some experts suggest that keywords in Recommendations receive double the rankings of keywords provided in the profile itself. When conducting a keyword search, all the keywords in a profile are indexed, and profiles with a high match of relevant keywords come up higher in the results listings. Keywords included in LinkedIn Recommendations also receive emphasis in search engine results - especially searches within LinkedIn. Use industry-specific terminology in your Recommendations. Recommendations can also provide Search Engine Optimization (SEO) results - meaning, they will help you get found - both on LinkedIn as well as on search engines. (Go to the person’s profile on LinkedIn, and on the right-hand side of the page, you’ll see a box for “(Name) Recommends.”) You can see excerpts of their Recommendations, or click the link for “See all Recommendations.” In addition, you can enhance your own reputation by providing Recommendations, because people viewing your profile can see (and read) the Recommendations you make. According to LinkedIn, “Users with Recommendations in their profiles are three times more likely to receive relevant offers and inquiries through searches on LinkedIn.” In order for your profile to be considered “complete,” LinkedIn also requires you to receive a minimum of three Recommendations. Recommendations are also vital in increasing your visibility on LinkedIn. Someone looking at your Recommendations wants to know two things: LinkedIn has been described as a “reputation engine.” That’s an apt description, because your reputation does precede you online - not just in your work history, but also in your LinkedIn Recommendations. Since many companies are restricting reference checks to verification of title and dates of employment, a LinkedIn Recommendation from a supervisor - and/or coworkers - carries weight. However, they often are more credible than these traditional documents, because it is harder to fake a Recommendation on LinkedIn than it is to forge a letter. LinkedIn Recommendations are a natural evolution of references and letters of recommendation. Great Recommendations can be the difference in getting the job offer. With LinkedIn becoming increasingly important in the recruiting and hiring process, having Recommendations on your profile is important.
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